by Avinash Pinto
Aurora · AI by The Karak  •  Decision Intelligence Agent

What real founders actually did.

Not what they were advised to do.

Aurora surfaces real founder decisions from a proprietary database of 23,000+ verified events — what was decided, what happened, and what the lesson was. Every answer is grounded, cited, and traceable. No hallucination. No generic playbooks.

23,916
founder decisions in the database
5,279
startups from India, USA & EU
10,061
verified decision insights
15+
authenticated curated sources
Start asking Aurora →
HOW AURORA WORKS

Ask a question. Get grounded evidence.

Aurora doesn’t generate advice — it retrieves evidence. Three parallel search strategies find the most relevant founder decisions for your question, filtered by your stage, country, and sector.

STEP 01
You ask a question
Plain English. “How did Indian founders handle RBI restrictions?” Add your stage, country, and sector for sharper results.
STEP 02
Aurora searches the evidence
Three parallel searches — semantic similarity, decision-type tagging, and keyword matching — run across 23,000+ real founder decisions.
STEP 03
Evidence is ranked and filtered
Results are merged, deduplicated, and scored by relevance. Only evidence above Aurora’s confidence threshold is used.
STEP 04
You get a cited answer
What founders did, what happened, and what the lesson was — every claim attributed to a real named company. If evidence is thin, Aurora says so.
FOUNDER CO-PILOT

More than Q&A — a structured thinking partner

Explore mode lets you ask anything freely. Coach mode activates specialised agents that guide you through specific founder decisions, stage by stage.

LIVE NOW
PM Agent — Product decisions
MVP scope, PMF signals, what to build vs. cut, when to pivot.
MVP decisions PMF signals Roadmap cuts Pivots
LIVE NOW
Projects — Research that persists
Aurora remembers what you’ve explored and picks up where you left off.
AFTER PMF
Marketing Agent
GTM strategy and growth mechanics tailored to your ICP.
AFTER PMF
CFO / IB Agent
Fundraising, unit economics, and exit structuring.
VALUE CHAIN TRACKER

Navigate your full founder journey

When a coach is active, Aurora maps your research against 10 stages of the startup lifecycle. Click any stage to open a focused session. Three states: unvisited, explored, and open saved questions.

Idea Validation Market Sizing Business Model Co-founder First Customers Product Build Team Building Fundraising Scaling Late Stage & Exit

Stages are maps, not checklists. No completion badges, ever.

WHY AURORA IS DIFFERENT

Evidence-first. Not advice-first.

Most tools give you answers. Aurora gives you evidence traceable back to real founders who faced real situations with real outcomes.

AURORA
  • ✓ Only answers from verified founder decisions
  • ✓ Every claim attributed to a real named company
  • ✓ Says “I don’t know” when evidence is weak
  • ✓ Filtered by your stage, country, and sector
  • ✓ Full source transparency on every answer
GENERIC AI TOOLS
  • ✕ Generate plausible advice from internet patterns
  • ✕ Cannot cite specific founders or decisions
  • ✕ Confident even when evidence is thin or absent
  • ✕ Same answer regardless of your stage or context
  • ✕ No way to verify where claims come from
COMMON QUESTIONS

What founders ask us

No. Generic AI tools generate answers by blending patterns across the internet. Aurora only answers from its own structured database of real decisions. If the evidence isn’t there, it tells you. That’s a constraint by design, not a limitation.
The PM Agent is Aurora’s first specialised coach, focused on product decisions. It asks context questions, surfaces one focused question per stage visit, and grounds every answer in ~8,000 product-specific events. If you’re pre-PMF wrestling with what to build, cut, or validate — it’s built for exactly that.
It says so directly: “I don’t have reliable data on this yet.” It won’t fill the gap with generic startup wisdom. Questions with thin coverage signal what the database adds next.
A pre-seed fintech founder in Bangalore is not in the same situation as a Series B consumer startup in San Francisco. Stage, geography, and sector change what the evidence says significantly. Aurora boosts results matching your context.
Free: 5 questions per month, Explore mode, no project history. Pro (₹499–999/month): unlimited questions, full Projects with history retained across sessions, co-founder collaboration coming soon. The core paid value is the structured research trail that persists and deepens with every session.

Try Aurora free today

5 questions per month, no credit card. Ask your first question in under 60 seconds.

Start asking Aurora for free →
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